Part 2 · The competitors

Marketing Campaign Performance

InstagramIG postsLinkedInAvg. posts / month Bede21K

2.2K

~2 MyFatoorah22K

639

34K

~6 Tap Payments19K

2,763

55K

~17 UPayments22K

620

15K

~7 Hesabe22K

584

Bede has the same ~20K followers as everyone, but has posted 26 times against 584 to 2,763.

Source: Instagram and LinkedIn, 1 Nov 2026. Bede: 26 posts since the Bookeey → BEDE rebrand (NEXUS, Dec 2025). Others: total posts ÷ months active (estimate). Brand median: 3.69 posts / week (Rival IQ 2026).

Part 2 · The competitors

What each one posts

Content focusFormatBacked by BedeCorporate taglines, partner news, occasions, fraud warningsStatic posts and carousels. No reels.Zain Group MyFatoorahProblem → solution hooks in dialect, product featuresStatic + reelsIndependent Tap PaymentsAuthority and PR, merchant case studies, Gulf heritage storiesMostly staticVC-backed UPaymentsMerchant education: e-commerce growth tipsAlmost all reels51% NBK HesabeVertical solutions (rent, exhibitions), client testimonialsStatic + reelsLGA Capital

Source: each account’s latest ~12 Instagram posts (a sample), 1 Nov 2026.

Part 2 · The competitors

Where Bede can win

01VolumeBede posts far less than every competitor. A steady weekly rhythm, mostly reels, changes the picture fast.

02LanguageEvery competitor talks Kuwaiti dialect except Bede. Arabic-first in dialect matches the campaign slogans.

03FormatCompetitors lean on reels. Bede has almost none.

04LinkedInBede’s LinkedIn is far behind. NEXUS and enterprise news (Ottu) belong there.

The open space Human merchant stories, and the feeling of someone beside you. No competitor tells emotional merchant stories, and Bede is the only one backed by a telecom (Zain).

Summary